25 analytics software platforms compared - a quick start guide to identifying the right Web Analytics tools for your business ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

Web Analytics From Both Sides Other Web analytics companies such as NetIQ have a foot in both camps: NetIQ offers its WebTrends software either using the licensed or ASP models. Jeff Seacrist, group ...

Web analytics software packages solve this problem by enabling Web designers and marketers to see and study the paths visitors are taking through the Web site, precisely determine where those ...

Web analytics may well be the answer to that age-old marketer's conundrum: I know that half my budget works I just don't know which half. The main benefit of digital media is its 'trackability'.

Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on.

By Robin Wauters NYSE:IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics.

The Pasadena, Calif.-based company plans to release an upgrade for its Keylime Web analytics software at an industry conference, Search Engine Strategies, in San Jose later this month, a ...

Others rely on web analytics to track site performance. The BodyTrends site for example contains more than 3,000 pages, and MacMurray relies on his analytics software to make sure all those pages are ...

IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics. With the purchase, IBM intends to expand its business analytics capabilities with ...