25 analytics software platforms compared - a quick start guide to identifying the right Web Analytics tools for your business ...

Web analytics may well be the answer to that age-old marketer's conundrum: I know that half my budget works I just don't know which half. The main benefit of digital media is its 'trackability'.

Web analytics software packages solve this problem by enabling Web designers and marketers to see and study the paths visitors are taking through the Web site, precisely determine where those ...

Others rely on web analytics to track site performance. The BodyTrends site for example contains more than 3,000 pages, and MacMurray relies on his analytics software to make sure all those pages are ...

NetIQ Corp. this week unveiled an upgrade to its flagship WebTrends Web analytics software that aims to let business users predetermine what they would like to measure and analyze about a ...

By Robin Wauters NYSE:IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics.

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on.

Overture to upgrade analytics software The commercial search provider aims to create a tool that could eventually be used to track the success of Web ad campaigns on rival services, including Google.

Google’s move will negatively affect Web analytics vendors that don’t have strong professional services and consulting to complement their packaged or hosted software offerings, Peterson said.

IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed. IBM will add Coremetrics into its portfolio of business ...

The Pasadena, Calif.-based company plans to release an upgrade for its Keylime Web analytics software at an industry conference, Search Engine Strategies, in San Jose later this month, a ...