Over the last decade, golfers have had the opportunity to go through a custom fitting for their golf clubs similar to the system used by PGA pros. In theory, having a professional club fitter hook you ...

Welcome to GOLF’s newest series “Firsthand with a Fitter,” where we dive into some of the most common questions golfers have about club fitting, issues they struggle with on the course and how ...

Club Champion is one of the fastest-growing businesses in the golf industry, with plans to have 80 stores by the end of the year. As more retailers eschew brick and mortar stores to focus on ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Dave Enos has a simple answer when golfers ask him why they should use custom fit golf clubs. "If two men walk into a clothing store and one is 6-foot-5 and the other 5-foot-8, there is no way the ...

What if I told you there was a secret facility in a nondescript building in Carlsbad, California where Tiger Woods, Dustin Johnson, and Rory McIlroy go to pick up their golf clubs? What if I also told ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

Even though a recent survey of avid golfers by Golf Datatech suggests that a “custom fitting has become a virtual requirement in a new iron set or driver,” the more honest statement is that the ...

The business offers more than 65,000 hittable head and shaft combinations.