For better results, here are 10 common copywriting mistakes to avoid, plus, how to fix them. Writing in passive voice Whenever possible, write in the active voice. It emphasizes the subject of a ...

For example, markets use direct response copywriting to create transaction-specific emails to facilitate an agreed-upon business deal. This type of copy is customized and directed to a defined ...

It’s an age-old question: how does one produce flawless copy that taps into your reader’s emotions? Michael King speaks to four copywriting experts to find out how to improve the quality of your ...

As these insights affirm, there will always be a demand for the kind of compelling, on-brand writing that connects with people in a way that algorithms cannot.