The number of candy ads with Halloween messaging has increased by 17% for month-to-date this year from 2019, but advertisers have spent 19% less in the candy category compared to the previous year, ...

Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on a package, small changes in texture? When Spangler Candy recently acquired ...

This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. For ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Morinaga & Company's Hi-Chew fruit candy has been a staple in ...