Spotify Wrapped is evolving from celebration to strategy, giving creators deep insights into audience loyalty, global reach and what’s really working.

With the workweek just getting underway, the music streaming service had to contend with "login and playback issues."

On Android phones, you can create new Spotify home screen shortcuts to access the exact music you want and bypass Spotify's home page and algorithm.

As millions of users flock to Spotify to get their Spotify Wrapped, a coalition of progressive groups are urging people to protest the streaming service.

The videos, which are provided by music labels under new agreements, will be available only to paying subscribers on Spotify's Premium plan and can be streamed on its iOS, Android, desktop, and TV apps.

King Gizzard’s frontman Stu MacKenzie said he was “trying to see the irony in this situation” after the band’s departure from Spotify this summer, but added, “Seriously wtf – we are truly doomed.”