The National Football League’s San Francisco 49ers has secured a sponsorship agreement with data infrastructure company ...

UK telco EE will continue as the exclusive lead partner of all ‘Home Nations’ football teams until 2028 through a series of ...

Six Nations’ Netflix show ‘Full Contact’ will not return for a third season as part of what has been described as a review of ...

Geoff Allardice has resigned as chief executive of the International Cricket Council (ICC) after four years in the role, ...

Benjamin Kikwaki, the International Basketball Federation’s long-serving head of global sales, is reuniting with his former ...

The Eredivisie, the top flight of men’s football in the Netherlands, has extended its long-running domestic rights agreement ...

Pay-television broadcaster beIN Sports has renewed its deal to broadcast tennis’ ATP Tour in the Mena region for four years, ...

A maximum of 15 matches from the men’s DFB-Pokal could be shown on German free-to-air television each season during the next ...

The Professional Triathletes Organisation and World Triathlon’s five-year deal with Visit Qatar and the Qatar Triathlon ...

McLaren Racing has signed up Okta as its latest sponsor from the IT sector, SportBusiness understands. The multi-year deal ...

French multinational energy and petroleum company has extended its comprehensive title sponsorship agreement with the African ...

Viaplay has introduced an advertising subscription package in the Netherlands and a 22-per-cent bump in the price of its ...