To improve its content strategy and collaboration with the marketing and sales departments, The Philadephia Inquirer ...

Schibsted created its user interest predictions (UIP) model to ensure it not only delivered valued personalised experiences ...

Print is evolving, not fading. At the INMA South Asia News Media Festival in Mumbai, publishers and marketers championed print newspapers as trusted, localised, premium platforms. With creative ...

South Asian media companies are moving from data collection to intelligent activation, using first-party data to drive ...

A mongst the many changes brought about by the changing landscape is the decline of traditional advertising sales. For ...

South Asian media companies are embedding personalisation into every layer of their operations — from AI-powered newsrooms to chatbot-driven advertising. At the INMA South Asia News Media Festival in ...

At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...

At the INMA South Asia News Media Conference, AI emerged as a company-wide catalyst — reshaping editorial workflows, ...

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

Samantha Ragland, vice president of journalism strategy for the American Press Institute, shares her thoughts on the ...

Research by the Reuters Institute for the Study of Journalism at Oxford University illustrates many ways AI can help news ...

H ave you noticed ChatGPTs new tiles? These look very publisher friendly in that they encourage click-through to sites.