Patagonia, Milani Cosmetics and Bogg Bag are among the brands with standout product-quality marketing.
Marketers are restarting paused reviews, reevaluating their rosters amid AI and rethinking holding company contracts as mega-mergers and disruption cause a reset.
Patagonia, Milani Cosmetics and Bogg Bag are among the brands with standout product-quality marketing.
Heineken has wrapped a sweeping global agency review, consolidating its creative, media and production roster around a ...
Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency relationship through counseling. Your ...
This week, we’ve got the exclusive on a sprint agency’s push into healthcare, plus all the details on SeatGeek’s new creative ...
Upfront week highlights evolving measurement, agentic buying tests and social-style streaming features as buyers seek clear outcomes and easier paths to deals.
Chicago-based Conagra Brands is expanding its Healthy Choice lineup as food makers race to attract consumers using GLP-1 weight-loss drugs.
The marketers with the sharpest cultural instincts, and the organizational trust to act on them quickly, are the ones ...
A five-minute film from Lola and director Mark Molloy blends celebrity culture, retro football style and street-game ...
Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The ...
Patagonia, Milani Cosmetics and Bogg Bag are among the brands with standout product-quality marketing.
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