The leader of the global brand announces his JUMP Initiative, a project of The Just Trust, ahead of NBA All-Star weekend to support the formerly incarcerated.

Jordan brand is celebrating its 40th anniversary this year. Interestingly, the brand found a unique way to pay tribute to Michael Jordan.

Jordan Brand officially unveiled the 2025 NBA All-Star Game uniforms and basketball fans are giving great reviews.

Jordan Brand enlisted its signature athletes and entertainers for its "Greatness is Unbannable" campaign video launched ...

The home of the NBA’s Brooklyn Nets hosted a special Jordan Brand Classic, which represented something of a rebirth. It was the 23rd — Jordan’ jersey number — anniversary of the boys game ...

NBA 2K’s official X handle recently dropped a bombshell that Jordan Brand got BANNED in NBA 2K25 due to reasons beyond their control. Sneakerheads and gamers were rocked by the statement.

First hitting the scene in 1985, this was the sneaker that kicked off Michael Jordan’s iconic partnership with Nike. Fast ...

It's one of the most iconic stories in sneaker history, Michael Jordan's original signature shoe being 'banned' by the NBA. Over the years, the legendary story of the Chicago Bulls star playing ...

On Saturday night, one of the most unexpected and jaw-dropping trades in NBA history was executed without ... Doncic and UCLA are connected by the Jordan Brand and for a new "For LA" initiative ...

Jordan Brand will outfit the league’s stars for the 2025 NBA All-Star Game. This year's threads are a perfect tribute to the Bay Area, the association, and hoops history. Drawing inspiration ...