Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

Starbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to know in Tennessee.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.

Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its ...