The title of Zee TV's latest primetime offering - Connected Hum Tum - inadvertently spells out the predicament most general entertainment channels (GECs) find themselves in today. Indeed, be it a Sony ...

Zee Entertainment Enterprises is betting big on micro-dramas as the next frontier in Indian digital entertainment, revealing a strategic equity partnership with startup Bullet to launch a micro-drama ...

Zee said that Bullet will be launched within the Zee5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform. Zee ...

As well, the application has been made available in the UK, UAE, Australia and New Zealand by ZEE New Media, the digital arm of ZEE Network. It will launch in the USA before the end of the quarter.

The application is intended to deliver brief, episodic video content and will include features such as AI-driven content recommendations, gamification elements to improve user engagement, and tools to ...

Shares of Zee Entertainment Enterprises were higher by over 3 percent on June 10 after the media group signed a strategic partnership with content start-up Bullet to launch a micro-drama app focusing ...

The Zee Media offshoot will pump in Rs 37.5 million and hopes to close the deal before end 2024. MUMBAI: A news channel company investing in a vernacular dating website! Does that surprise you? Well ...