WitchTok and Etsy spells have grown in popularity as many turn to others to understand the world and possibly change their future An influencer paid an Etsy witch to keep the rain away from her ...

The initiation ritual to womanhood is not the day you get your first mascara and promptly speckle your eyelids with Dalmatian blotches of extra product. Nor is it the day you learn to easily heel-toe ...

Four wonderfully crafted, pocket-size spell books promise to offer practical assistance to practitioners of the Craft Good Spells for Healing, Good Spells for Love, Good Spells for Peace of Mind and ...

A lot has changed in the 40 years since the Satanic Panic first gripped the United States: no longer feared or sidelined, witchcraft has become one of the nation’s fastest-growing spiritual practices.

While witchcraft is an ancient practice and Etsy witches have existed online for years, interest in buying quick spells online surged in 2025 after several influencers praised their results.

Two weeks ago in the run-up to Halloween, I visited Salem, Massachusetts, for the first time since the pandemic began. In renewing my annual Halloween pilgrimage, I was bowled over by what I found in ...

An influencer paid an Etsy witch to keep the rain away from her wedding, and another TikToker paid for a love spell — both of which had positive results WitchTok and Etsy spells have grown in ...