Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

Both Walmart and Target are preparing for leadership changes at the top, yet Walmart’s incoming CEO has wind at his back, ...

The businesses you are trying to target may have a company social media account, but the individuals that you want to market to and who will make the purchasing decision won’t have their own social ...

Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...