I can't recall if Nielsen ever ran a commercial, but it just dropped an "explainer video" promoting why its new Big Data + Panel is a "new-and-improved" advertising currency.

What is the American Trends Panel (ATP)? The American Trends Panel is Pew Research Center’s primary source of survey data for U.S. public opinion research. It is a multimode, probability-based survey ...

Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel, which provides the most-accurate TV measurement to date. For more on Big Data + Panel, watch this video.

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

Vizio, for example, just built an audience panel using its own ACR data for targeting only on Vizio devices. Vizio’s national representative panel (NRP) uses Inscape’s ACR to spot which population ...