Japan’s tea industry needs to be far more assertive about what makes it special, says David Fickling for Bloomberg Opinion.

Women are flooding social media with warnings about one of today’s trendiest drinks, sharing horror stories of sudden hair ...

Matcha and green tea may come from the same plant but they have a host of contrasting benefits. While cups of traditional green tea are made by steeping Camellia sinensis leaves in hot water, baristas ...

Hojicha is toasty and warm compared to matcha’s earthy, grassy flavor—more caramel and campfire than spinach and seaweed. The ...

Camellia sinensis is a small evergreen shrub that produces some of the most commonly consumed beverages in the world. The plant has been a traditional remedy for thousands of years, with many ...

NEW ORLEANS (WGNO) — TikTok is buzzing with “matcha men” whisking up bright-green lattes, and we’re here for it – because the reasons to drink matcha go way beyond a few fun reels. In today’s edition ...

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

Matcha's popularity is soaring, but viral claims link it to hair loss. Experts suggest tannins in matcha can hinder iron ...

Every day, I drink a matcha latte and I lose more hair. The two things are not necessarily related. I’ve been a matcha drinker for many years, and I’ve restocked my supply of Swiffer sheets often ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...

In the ever-evolving world of health and wellness, consumers are increasingly seeking products that boost their physical appearance and promote overall well-being. One such product that has garnered ...

Chawan: The ceramic bowl has a capacity of 380 ml, big enough to fit two servings of matcha, and allows for easy whisking and ...