Anytime you start working with a new codec, there are some fundamental tests that you should run to achieve optimal performance/quality optimization. In this article, I’ll take you through those tests ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

VVC/H.266 offers an up to 50% bit-rate reduction over its predecessor HEVC/H.265 and boasts enhanced capabilities to efficiently transmit ultra-high-definition content, according to InterDigital When ...

The starting gun has been fired on development of a new video codec beyond VVC with gains of at least 20% up to 50% claimed by R&D lab InterDigital. The target for H.267 is to deliver improved ...

Sundararajan Kumar and Vishnu Saran Nayak of Dolcera analyse the surge in inventive activity related to a video compression standard tailored to 5G networks and identify the leading innovators and ...

BEAVERTON, Ore.—Versatile Video Coding (VVC) promises to play a pivotal role in driving advancements in video compression technology, with organizations across the globe recognizing its potential to ...

Investment in emerging standards is critical for innovation and new services to evolve and build the delivery foundations for the next decade.” — Deacon Johnson ...

“VVC certainly delivers on the efficiency promise, offering roughly 50% bitrate savings for the same visual quality as other codecs. But that is a single entry point,” Johnson said. “VVC is a codec ...