Bras have one job to do and a worthy job at that, but with smart clothing set to explode by 2016, everyone from Victoria’s Secret to university boffins are pushing the boundaries of what the humble ...

Hey ladies. Let's have a bit of girl talk. Specifically, let's talk about boobs. Both you and I know that shopping for bras is a pain. They almost never fit perfectly, they're awkward to deal with and ...

According to a recent University of Portsmouth study, almost one in five women avoid exercise because of breast-related problems, such as pain, embarrassment about excessive breast bounce and not ...

A research team at Australia’s University of Wollongong (UOW) is changing the way the industry views “One Size Fits All” garments with a new prototype called the Bionic Bra. The bra has the ability to ...

A 'Bionic Bra' that automatically tightens in response to breast movement is one step closer to reality with the development of a new prototype. The bra, made using intelligent components, was ...

(CNN) — Victoria’s Secret is so last year. Soon, women may enjoy high-tech breast support from a “bionic bra.” Researchers in Australia have developed a prototype sports bra that they say ...

"Does this... look right?" I asked, cupping one of 10 flexible, vaguely boob-shaped plastic bowls against one naked breast, while the other dangled there. "Whichever ...