Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Every time I pick up a novel, I am struck by the remarkable cognitive and emotional processes that unfold in my mind. “Just one more chapter,” I tell myself—only to find that I’ve been transported ...

From the written to the visual, from much-maligned data-heavy PowerPoint presentations to humorous hooks, the author lays out ...

At the University of Nebraska–Lincoln, a team of artists, technologists and researchers is transforming the understanding of science and storytelling. Based at the Johnny Carson Center for Emerging ...

A person’s storytelling can be so captivating that the details linger long after they’re told. What is it that makes these stories so memorable? Research suggests that the hippocampus plays a key role ...

In healthcare, storytelling holds real power—power to build trust, or to break it. Stories help people process life-changing information. They frame how we understand risk, make decisions and seek ...