Taco Bell Is Adding 3 Fan-Created Items to the Menu—and One’s a New Crunchwrap

Taco Bell fans have been hacking the menu for years, but now the chain is officially letting that creativity take the wheel.

Taco Bell puts new items on the menu to drive sales

Taco Bell relies heavily on new menu items.The chain has been a sales driver for Yum Brands.Yum is adding new Taco Bell ...
QSR magazine

Take a Look at Taco Bell’s Most Digital-Focused Restaurant Yet

Taco Bell is on the fast track toward 10,000 U.S. restaurants, and it’s doing so through a variety of innovative store designs, from its urban-based Cantinas to digitally focused Go Mobile prototypes.

Taco Bell Adds New Menu Items Chosen by Customers

Taco Bell’s new menu initiative—which garnered over 40,000 custom order submissions—involves direct input from customers.