Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

Taco Bell’s Fan Style Menu, which features three customer-made twists on classic items, is available for a limited time ...

After receiving more than 40,000 submissions, Taco Bell announced that three people, including a Michigan man, will have ...

Michigan man Brock's "California Crunchwrap," featuring steak, seasoned fries, and guacamole, was chosen by Taco Bell from ...

With its baggy denim and oversized fleeces, this 'bold' merch collection could be straight from the Hollister vault.

Taco Bell’s latest menu wasn’t dreamed up in a test kitchen — it came straight from fans. The chain invited loyal diners to share their go-to customizations, then picked three to spotlight nationwide.

The California Crunchwrap, Burrito Bliss, and Cantina Craze are newcomers to Taco Bell's menu — and were all created by ...

And now, after 40,000 submissions from "fan chefs," the Mexican-inspired fast food joint is making good on that promise, ...

Plus innovation at Auntie Anne's, Big Biscuit, Black Tap, Dunkin', Dutch Bros, Popeyes, Shake Shack, Slim Chickens, Velvet ...