Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

After receiving more than 40,000 submissions, Taco Bell announced that three people, including a Michigan man, will have ...

Taco Bell’s Fan Style Menu, which features three customer-made twists on classic items, is available for a limited time ...

Michigan man Brock's "California Crunchwrap," featuring steak, seasoned fries, and guacamole, was chosen by Taco Bell from ...

The California Crunchwrap, Burrito Bliss, and Cantina Craze are newcomers to Taco Bell's menu — and were all created by ...

Taco Bell’s latest menu wasn’t dreamed up in a test kitchen — it came straight from fans. The chain invited loyal diners to share their go-to customizations, then picked three to spotlight nationwide.

And now, after 40,000 submissions from "fan chefs," the Mexican-inspired fast food joint is making good on that promise, ...

Restaurants are turning to limited time items as customers pull back on fast food. WSJ visited Taco Bell’s test kitchen to ...

Checkers & Rally’s has unveiled its latest menu expansion, the pretzel pubster burger. The limited-time item features two ...

Plus innovation at Auntie Anne's, Big Biscuit, Black Tap, Dunkin', Dutch Bros, Popeyes, Shake Shack, Slim Chickens, Velvet ...