LOS ANGELES -- Quite possibly the most famous Chihuahua in history, Gidget, the bug-eyed, big-eared star of 1990s Taco Bell commercials died on Tuesday at age 15. Although she was hard of hearing, ...

Gidget, the Taco Bell Chihuahua, with cameras in the background - Vern Evans Photo/Getty Images Taco Bell has a habit of revisiting the past in an effort to spark nostalgia, like it did with the ...

Irvine-based Taco Bell Corp. has lost to its former advertising agency in a fight over the fast-food chain’s “Yo quiero Taco Bell” commercials. The Los Angeles office of TBWA Chiat/Day won a court ...

Last year, Chowhound writer Buffy Naillon investigated the history of McDonald's iconic Hamburglar mascot and the fluctuation of his popularity over the span of his time as one of the faces of the ...

In 100 years, it’s likely that Doug Emhoff will be mostly remembered as the nation’s first-ever second gentleman. His most interesting achievement — unless fast food history becomes the nation’s ...

LOS ANGELES -- Gidget the Chihuahua, the bug-eyed, big-eared star of 1990s Taco Bell commercials who was a diva on and off the screen, has died. She was 15. Gidget suffered a massive stroke late ...

Taco Bell has a habit of revisiting the past in an effort to spark nostalgia, like it did with the limited-time Decades Menu that brought back fans' old favorite foods. What the chain doesn't want to ...