The French advertising giant will acquire the marketing agency to expand its sports business.

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

The prevalence of third-party sports gambling ads — which the BCLC itself attributes to Ontario allowing the practice in 2022 ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

While marketers still funnel millions of ad dollars into high-profile sporting events on TV, savvy brands are finding real ROI on AM/FM. Analysis shows sports radio listeners aren’t just fans; they’re ...

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

Brands are seeing a 20% better return on ads they buy on women’s sports compared with general advertising they place across non-sports broadcast and cable TV programming. That’s the core finding of a ...

ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...