Smokey Bear was born on Aug. 9, 1944, as the fictional face of forest fire prevention. It’s the longest running and most successful advertising campaign in American history, according to the U.S.

Washington state will have a new vanity license plate up for grabs-- everyone’s favorite wildfire prevention mammal. Smokey Bear is officially taking his show on the road. Gov. Bob Ferguson signed a ...

(FOX40.COM) — A collection of federal, state and tribal agencies are coming together to celebrate Smokey Bear’s 80th birthday and the public is invited. Although Smokey’s birthday is officially Aug. 9 ...

After laying into conservatives — on Fox News, this time — for the fourth night in a row, Jon Stewart had finally had enough. "I can't even stand to talk about this anymore," he said. So he changed ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...

MCCALL, Idaho — Born in New Mexico in 1944, Smokey has dedicated his life to preventing human-caused fires. To celebrate Smokey's 80th birthday, the Payette National Park is hosting a birthday party ...

MISSOULA, Mont. — Smokey Bear's 80th birthday bash gets underway at the Western Montana Fair in Missoula at noon on Friday. The Missoula County Fire Protection Association (MCFPA) will read the ...

ORLANDO, Fla. — Perhaps Smokey the Bear can add a new slogan to his repertoire: Only HE can help prevent forest sign thefts. That is a bit of a stretch. But this is, um, fur real: a person dressed in ...