Shapermint's earlier TV pilots demonstrated a clear performance lift. Sherri Shepherd's audience overlaps with the brand's core customer. Three episodes over five months = compounding brand equity, ...

Each stage of life brings its own wisdom, perspective, and natural changes. For women over 45, those changes often come alongside shifting hormones, evolving priorities, body changes, and fuller ...

Take a scroll through your social media feeds, and you’ll encounter countless picture-perfect selfies, flawless makeup looks and size small body types. Social media has evolved from a place to ...

Ofc, as a card-carrying member of the Itty Bitty Titty Committee, I'm not the most reliable source when it comes to determining whether a wireless bra is actually supportive. That's why I tapped some ...

Just in time for Mother's Day, Shapermint is using a new crop of influencers to encourage women to feel better about their bodies, curves and all. With some 8 million customers, the shapewear and ...

Per Market Research Firm The NPD Group: As of the 12 months ending November 2020, Shapermint held a 20.4% share of the U. S. women’s shapewear marketplace. Shapermint is also responsible for 7 of 10 ...

Financial terms of the acquisition were not disclosed. As part of the deal, Trafilea will also acquire the BodPod podcast. Citing a recent body image survey from Good Housekeeping, Trafilea said that ...