WPP partners with Roblox to help brands leverage gaming content Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a ...

Includes Roblox sprint days, a joint advisory council and a certification program for marketers.

WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising.