Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Fry’s rewards members can now start redeeming their Fuel Points, now just called Points, to save on groceries.

With no formal announcement, the grocery giant changed how millions of shoppers can spend their rewards ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Fast-food rewards programs have become a heated topic online lately, mostly because it seems like they've all gone downhill. Between apps requiring a calculator to understand the points system and ...

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A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

Designed to deliver meaningful rewards and flexible redemption options that compliment customers everyday lifestyle and ...