I’ll be honest: I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated ...

Add Yahoo as a preferred source to see more of our stories on Google. Great news—several Rare Beauty sets packed with travel-friendly minis are up to 30% off in our very own Cosmo Shop right now. That ...

On Thursday, July 16, the actress, 19, was named Rare Beauty's first-ever brand ambassador and fronts the new "Made You Blush" campaign highlighting the brand's best-selling Soft Pinch Liquid Blush.

Selena Gomez's beauty line unveiled a selection of travel-size blush and other exclusive mini sets. By Latifah Muhammad All products and services featured are independently chosen by editors. However, ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...

As a makeup artist, I know blush is a crucial step in any beauty routine. It adds the perfect amount of warmth to the cheeks and gives skin a healthy glow — but choosing the right product is easier ...

The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

The brand founder wore a gorgeous pink dress and monochromatic makeup look Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff full ...