HBO Max’s rebranding to just Max is here, and with it, an overhauled streaming app experience that puts HBO, Warner Bros. and Discovery content under one umbrella, a little over a year after ...

Warner Bros. Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist ...

According to the company, the problem with HBO Max was the HBO part. There is an important lesson here, which is that your brand is not what you call your streaming service. Your brand is the way your ...

Affiliate Disclosure Statement: If you make a purchase using the links included, we may earn a share of the revenue from our affiliate partners. Max — formerly known as HBO Max — is bigger and better ...

Starting Tuesday, May 23, logging in to your HBO Max app will be a bit different. That’s the day that HBO Max combines with Discovery under a new tech stack — which promises to be better than the last ...

HBO Max has about two weeks left to live before Warner Bros. Discovery Red-Weddings it, toppling it from its Iron Throne and replacing the service with Max—just Max, thank you very much—a shorter, but ...

The world of TV entertainment feels particularly volatile right now, with the Writers Guild of America strike casting doubt about when late-night shows can return to production, and raising questions ...

One shocking discovery all the biggest streaming services have made in the past few years is that while consumers don't like paying for cable, they do like live TV. It's one of the reasons that free, ...

With next month’s arrival of the new streaming service “Max” from Warner Bros. Discovery, the company is also promising a revamped product experience with an expanded feature set, improved ...

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Subscribe to WrapPRO. HBO Max’s rebranding to just Max is here, and with it, an overhauled streaming ...