Guideline today announced the expansion of its Ad Intelligence Insights offering by launching its Programmatic Global Quarterly Report Series, a new subscription providing recurring spend benchmarks ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...

Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026... Over the last five years, programmatic predictions have ...

Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Although Roku remains the dominant connected TV/streaming distributor platform (now with access to 90 million homes) it has lost open programmatic advertising share to competitors including Amazon ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

The advertising landscape in Web2 has long been characterized by a plethora of intermediaries—agencies, ad networks, and data brokers—that often inflate costs and complicate the buying and selling of ...