Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity Spirit — a division of Varsity Brands and a provider of cheerleading, dance team and band apparel, camps and competitions, and yearbooks — has reached an exclusive broadcast agreement with ...

The Pro Cheer League debuted in Indianapolis with elite teams, a four-quarter format, and national broadcast coverage.

The league's inaugural match unveiled a new professional platform for cheer's top athletes, showcasing new levels of athleticism and performance with high-impact, head-to-head challenges. The ...

PLANO, TX, UNITED STATES, January 8, 2026 /EINPresswire.com/ — A new chapter in cheerleading is officially underway. On January 16, 2026, the Pro Cheer League will ...

MEMPHIS, Tenn., Dec. 19, 2025 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – has ...