For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade Power Water. Both are hitting ...

'Tangy' New Powerade Flavors Finally Arrive in Stores–Here's Where originally appeared on Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the ...

Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's ...

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Powerade is stepping into the enhanced water market with its ...

Powerade has partnered with two up-and-coming international soccer stars-Lamine Yamal and Rodrygo Goes-as it aims to reach the next generation of athletes and fans with a mission to foster wellbeing ...

In the sports business world, there are few brands that show complete and seemingly perpetual domination. There's Nike , and its Jordan brand, in basketball shoes. And there's PepsiCo , and its ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - In this Aug. 5, 2010 file photo, bottles of Powerade sports drink and other Coca-Cola products are chilled over ice in ...

Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade ...