Tart? That's what happens in one of the toaster pastry brand's re-creations of teasers for the next "Avengers" movie.

Fans will decide which mascot gets sacrificed in the post-game Pop-Tarts Bowl ritual, meaning Georgia Tech better be hungry for more than a win. For the first time in Pop-Tarts Bowl history, an entire ...

Georgia Tech or BYU? Team Sprinkles or Team Swirls? This weekend, both questions will be answered during ABC and Pop-Tarts' 2025 Pop-Tarts Bowl. As Saturday's game time nears, we're getting some very ...

When the 2024 Pop-Tarts Bowl culminated, a mascot dressed as the tasty breakfast treat descended into an 11-foot-tall toaster, complete with fireworks and the winning college football team cheering ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...