Anyone who has ever seen some nifty, new product, said to themselves "Oooh! I have to have that," and then bought it on impulse knows the power of emotions in influencing our decisions. Marketers make ...

How do you persuade people to be safe at work? Really, how do you persuade people to do anything? I put those questions to one of America’s top safety advisors, Carl Potter. “Leaders who understand ...

The ability to persuade is crucial in the business world. On a day-to-day basis, you need it to convince employees to work toward company goals or to persuade colleagues or clients to consider your ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Gerald’s marketing company just expanded its line of services ...

Last summer Simon Heffer, associate editor of the Daily Telegraph, fired off an email rebuking his colleagues for their linguistic slovenliness and ignorance. He took them to task on a number of ...

So far, my posts have focused on how people develop strong attitudes. But sometimes, you don’t want to strengthen an attitude. You want to weaken it—and in particular, weaken the strong attitudes of ...

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Wharton’s Jonah Berger discusses his new research on how vocal cues affect a speaker’s ability to persuade others. Jonah Berger: Almost everyone has someone they want to persuade. Salespeople want to ...

Imagine you’ve got a date at a coffee shop. You decide to bring a book, just in case the other person is late. But what kind of book? A novel? Nonfiction? Keep in mind that your date will probably see ...