Longtime Bragg Live Foods CEO and nutrition pioneer Patricia Bragg died Thursday in Goleta at age 94. (Noozhawk file photo) Patricia Bragg, the eccentric face of apple cider vinegar and an array of ...

GOLETA, Calif. – Patricia Bragg, health and wellness icon and CEO of the Bragg food company, died at age 94 in her Goleta home on Thursday afternoon, according to her company's Instagram page.

Patricia Bragg, the eccentric face of apple cider vinegar and an array of other popular health food products who emerged as one of the early mainstream nutrition pioneers in popular culture, died on ...

Billionaire Bill Gates owns or has purchased the company that makes Bragg apple cider vinegar. According to the company's website, its namesake, Paul C. Bragg, founded Bragg's Health Food Store in ...