Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category, with a colossal multi-media campaign for its Fizz portfolio. The fruit plus fizz portfolio of Parle ...

Mumbai: After dominating the fruit drink category in north and west India, Parle Agro is making a beeline for India’s southern states, with plans to “hyperlocalize” its iconic brands Frooti and Appy, ...

In FY25, Parle Agro achieved a remarkable profit increase to Rs 115.38 crore, with total revenue climbing 5% to Rs 3,284 crore, reflecting strong performance in the Indian beverage industry.

Parle Agro launched snack food brand Hippo in the India market during June last year. Since then the baked wheat snack brand has operated by the simple philosophy of establishing itself in the US$1.5 ...

Parle Agro enters dairy segment with flavoured milk. Homegrown beverages firm Parle Agro on Wednesday said it has made a foray into the dairy segment by launching flavoured milk products under the ...

Beverage company Parle Agro has launched a new drink ‘B-Fizz’, a refreshing malt flavoured carbonated drink with apple juice. B-Fizz is a new addition to the fruit plus fizz-based product portfolio ...

SMOODH launched in two universally popular consumer flavours - Chocolate Milk and Toffee Caramel. India’s multi-category, multi-brand beverage behemoth Parle Agro that has been dominating the ...

Parle Agro has aligned its forces instantaneously in favour of the mission- ‘Vocal for local’. A brand synonymous to an Indian’s identity since 1929 has come out to promote the Prime Minister’s ...

Entering the festive season, Parle Agro has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their mango drink, Frooti, into the spotlight. The mission is clear - achieve ...

B-Fizz is a category extension of the ₹6,500 crore company’s sparkling fruit-based beverage brand Appy Fizz. (Photo: Parle Agro website screengrab) NEW DELHI: Packaged consumer goods company Parle ...

Nadia Chauhan[br]When Nadia Chauhan joined her family’s beverage business in the mid-2000s, cracks were beginning to show. With 95 percent of its revenues coming from Frooti, Parle Agro’s dependence ...

Parle Agro has achieved a significant multi-fold growth in its consolidated net profit, reaching Rs 115.38 crore in FY25. The beverage giant's revenue also saw a 5% increase, totaling Rs 3,284.13 ...