PSD, an underwear brand, announced a new partnership with LeBron James' son, Bronny James. Other ambassadors of the underwear brand include NBA players Jimmy Butler, Ja Morant, Trae Young and Tyler ...

LeBron “Bronny” James Jr. is collaborating with popular underwear brand PSD for a signature collection that will debut this year. With the collab, per a press release, James becomes the youngest ...

Add Yahoo as a preferred source to see more of our stories on Google. Marshawn Lynch is making sure you are in "Beast Mode," even in your underwear. The running back is expanding his lifestyle brand ...

PSD, the leading premium underwear brand that’s known for its partnerships with rising athletes has just signed an endorsement deal in the NIL (name, image, likeness) space with Kiyan Anthony, a first ...

The 17-year-old son of LeBron James is a junior basketball player at Sierra Canyon School in California. 247Sports considers him a 4-star prospect and No. 34 overall in his class, although he is ...

The legacy of LeBron James is extending down the bloodline. James’ basketball-playing son, Bronny, has signed a NIL (Name, likeness and image) deal before attending college. Underwear brand PSD has ...