When I first started in real estate, I was eager for advice. The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” I took his advice to heart.

An open house offers an opportunity for prospective home buyers to tour a property that’s for sale. Open houses are typically held by a seller’s real estate agent on weekends during set viewing hours.

Virtual open houses give agents another way to showcase listings beyond the traditional Sunday afternoon open house. They can expand your reach, create flexibility for buyers who can’t attend in ...