Over the past ten years, PR and communication agencies have seen significant growth, aiding businesses in creating narratives that boost sales. Analysts have been evaluating these agencies based on ...
Fleet Street launches a placement-led digital PR model replacing traditional retainers with fixed-scope placements.
Approximately 20% of all small businesses fail in the first year. Less than 30% make it to year ten, and of course, the numbers dip down further when it comes to women and minority-owned businesses.
As media undergoes a significant transformation with a definitive shift from print to digital platforms, Ascend Agency is playing a pivotal role in shaping the future of public relations (PR) and ...
Inc Arabia on MSNOpinion
Earned vs. paid media in the MENA: The model is broken, and we need to stop pretending it isn’t
For years, the media playbook was simple.Brands hired public relations (PR) agencies. Agencies issued press releases.
Agency recognized for pioneering AI-driven PR strategies through new PRCoverage.AI tool NEW YORK, NY, UNITED STATES, ...
Members of the editorial and news staff of Us Weekly were not involved in the creation of this content. For the longest time, there was a public relations (PR) problem nobody wanted to fix. Ask any ...
Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients.
Brand and corporate PR—which has historically relied on interpersonal communications—is increasingly being influenced by artificial intelligence as public relations agencies adopt AI tools to monitor ...
“2025 was a tough year. Margins across the industry declined to an average of 7 per cent, according to the CPRA 2025 Benchmark Survey, and most agencies spent time and money in 2025 restructuring and ...
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