Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

As part of a global campaign to celebrate the 40th anniversary of the Air Jordan 1 and the NBA controversy that propelled the ...

The spot stars Michael Jordan, Travis Scott and DJ Khalid and is set to the tune of Queen’s Another One Bites the Dust.

NBA 2K’s official X handle recently dropped a bombshell that Jordan Brand got BANNED in NBA 2K25 due to reasons beyond their control. Sneakerheads and gamers were rocked by the statement.

Jordan Brand reimagined its iconic Banned Air Jordan commercial, showing what it would’ve been like if they never paid Michael Jordan’s NBA fines—and it’s 🔥🔥🔥 pic.twitter.com ...

Jalen Hurts is one of Jordan Brand's new faces, and nothing puts you squarely in the spotlight like a Super Bowl appearance.

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Hurts has played a key role in the brand's year-long celebration of the Air Jordan 1. It has been 40 years since the NBA tried to ban Michael Jordan's black and red shoes, only for the sneaker ...