Add Yahoo as a preferred source to see more of our stories on Google. A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers ...

Why was Matt Rife in an e.l.f. commercial? In a commercial posted to e.l.f.'s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if "overpriced beauty" has hurt their wallets. The ...

Add Yahoo as a preferred source to see more of our stories on Google. A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers ...

A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers slammed the company for choosing a celebrity who joked about domestic ...

E.L.F. cosmetics has been hit with fierce backlash online after dropping an advertisement featuring controversial comedian Matt Rife - who was recently issued a chilling warning - with many long-time ...

Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Matt Rife is team Sydney Sweeney. The comedian, 29, spoke out in defense of the “Euphoria” star, 27, after she faced backlash for her American Eagle jeans ad and for selling bar soaps made from her ...