The MarketWatch News Department was not involved in the creation of this content. BEIJING, Nov. 14, 2025 /PRNewswire/ -- Healthy food products grown in the konjac fields of Ankang, China, are gaining ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

One of the most important aspects of marketing and communications is influencing the way customers (and potential customers) experience your brand. What comes to mind when they think of your brand?

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. I recently received an email from a CEO reflecting on a ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...

BEIJING, Nov. 14, 2025 /PRNewswire/ -- Healthy food products grown in the konjac fields of Ankang, China, are gaining traction among international consumers, driven by Konjac Brother, a fast-growing ...