PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

An easy and versatile eyelash primer from Babe Original is a mascara game-changer that's earning me lash compliments, and ...

Longer, darker lashes are having a moment. For those avoiding the risk or expense of lash extensions, serums can seem like a safer, more affordable option. But not all lash serums are created ...

But I've lost count of how many times people have asked me, ‘Are those your real eyelashes?’ or ‘Are you wearing false lashes ...

Discover Maybelline makeup essentials for effortless everyday beauty with long-lasting concealer, mascara and liquid lipstick that give a flawless confident look.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If your lashes and brows have seen better days — thanks to ...

Mascara is one of the most transformative beauty essentials, designed to instantly enhance and define the eyes. With just a ...

When it comes to first impressions, we often think that it's usually features like a smile, what outfit you're wearing, and how much you're able to maintain eye contact during conversation that people ...

Explore Myntra’s top mascaras during the What The Trend sale from 25th to 30th October for bold, voluminous lashes. From ...