Even when big events scare away a chunk of travelers, visitors' spending can more than make up for that loss. It's attracting visitors after the buzz of an event wears off that remains the challenge.

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...