The updated visual presentation is an initial step in the strategy to refresh the brand. "The launch of the new logo and packaging design is an exciting way to kick off the next chapter for this great ...

ORRVILLE, OHIO — J.M. Smucker Co. plans a refresh of its Hostess sweet baked snacks brand, starting off with a new logo and packaging set to begin rolling out next month. Hostess’ updated logo keeps ...

See how custom watch boxes add perceived value, protect timepieces, reinforce branding, and help luxury watch brands choose ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...