In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand ...

Loyalty programs have been helping organizations retain customers, encourage repeat purchases and promote brand advocacy for decades. However, some organizations still shy away from measuring return ...

Clint Henderson, The Points Guy travel expert, joins 'Squawk Box' to discuss United Airline's overhaul of its MileagePlus loyalty program, future of travel loyalty programs, and more. Got a ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...