Parle-G is a beloved part of India's chai culture, loved for its taste and nostalgia. As the brand plans to redevelop its oldest factory, people are revisiting the story behind this iconic biscuit.

Biscuit and confectionery major Parle Products has rolled out a TV campaign – ‘Pehle waali baat’ for its marquee brand Parle-G. The campaign comprises of eight TVCs conceptualised by Everest Brand ...

Parle Products reported steady growth in revenue in FY25, even as profitability came under pressure, highlighting the intense competition and changing dynamics of India’s biscuit and confectionery ...