Trends come and go. The saree doesn’t.That’s the difference.Long before fashion weeks, sustainability panels, and “slow ...

Indian sarees have long been a symbol of timeless elegance, representing the diverse cultural heritage of India. However, in today’s fast-paced world, draping a saree can seem daunting, especially for ...

Maharani Indira Devi of Cooch Behar discovered delicate Lyon chiffon in France and brought it to India, transforming a European fabric into a lightweight, elegant saree that would later be popularised ...

Janhvi Kapoor stuns in a deep-colored velvet saree, pairing it with minimal jewellery and simple makeup, making velvet the perfect winter fashion choice.

From Kanchipuram silks to heritage Jamawars, Nita Ambani’s 2025 saree wardrobe was a masterclass in Indian textiles. Each ...

Earlier this week in Mumbai, the splashy opening of the new Nita Mukesh Ambani Cultural Centre—which will aim to preserve and promote Indian arts in the city—drew a star-studded crowd. In attendance ...

Tollywood star and pan-India actress Samantha Ruth Prabhu today inaugurated the grand new showroom of Sirimalle Sarees at ...

Celebrity saree draper Dolly Jain advises against folding expensive sarees, as it leads to permanent creases. Here's what she ...

Indian Silk House Agencies accelerates growth with new store openings, targeting 400 locations by 2030 and expanding internationally.

India is known for its lush textiles and is celebrated for its quintessential embroideries, which tell tales of its ancient ...