Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

LEGO Jurassic World received mostly positive reviews, getting mostly 70/100 scores, but it quickly became a fan-favorite for ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.